The Lab

Tools and resources built from real martech work. The technical side of how I solve problems with GA4, GTM, and the platforms behind the data.

Tool

GA4 Channel Group Checker

Paste a URL to see which default channel group it lands in, or build UTM-tagged URLs that go exactly where you want.

Open tool → Tool

Dashboard Wireframer

Sketch a dashboard or report layout with pre-filled sample widgets, export a PNG for sign-off, then build it once in the real tool.

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