Record-breaking sales
Took over a martech stack that wasn't delivering and helped drive record-breaking online sales through personalisation and automation.
Meet the Founder
One person. Real expertise. No fluff.
Victor Condogeorges
Founder
I've spent my career building, fixing, and optimising the connection between marketing and technology.
I've led martech and ecommerce for businesses with over $1bn in rev, built data and measurement teams at Media & Tech agencies that have influenced millions in annual media investment, and led complex digital operations that shaped countless careers at a multinational agency holdco.
Across all of it, the process is the same: get in, understand the real problem, make the tech actually work, and prove it was worth it.
I'm effective because I see myself as a translator working between two different worlds - marketing immediate use cases and technical execution process. To top it off, I understand the importance how to measure what matters.
Why do I do this kind of work? Because every project is different. New business, new stack, new puzzle. I don't do autopilot. I do "what would it take to make this work?" - And then I make it happen.
Experience
Data that drives decisions
Created data, analytics, and CRO capabilities where none existed — giving teams the numbers they needed to make decisions.
Strategy to execution
Aligned marketing and technology teams across large organisations so strategy actually became execution.
Adoption, not just implementation
Transformed "I hate this system" into genuine productivity by understanding real workflows and showing what's possible.
How We Work
Make what you have work
It starts with your ambitions — what success looks like to you. We figure out what "working" means for your business, then get it there.
Help your team love using it
Technology delivers the most when people actually use it. We work with your team to understand their real workflows and show them what's possible.
Prove it was worth it
Time and money went into this. We build measurement in from the start so you can show what's working, what's not, and what the investment actually delivered.
Ready to make your tech work?
Every engagement starts with a conversation.